Glossary
Short definitions for the words these guides use. Each one links to a guide that shows the word in practice.
AI agent
An AI agent here is a named role with a written job, a set of inputs, and a routine. It drafts work inside a chat assistant you already use.
You run the role inside a chat assistant you already use. The setup is a persona, examples of your own work, and a schedule for when you run it.
Each agent owns one lane. The chief of staff sorts the day. Content drafts writing. Sales drafts follow-ups. The others do the same for their own job. You read every draft before it goes anywhere.
Routine
A routine is the repeating run of one agent: what you paste in, what it drafts, and when you do that during the week.
A daily routine fits a morning brief. A weekly routine fits a follow-up list, a status note, or a research brief. A monthly routine fits invoices and a short look at the month.
Put the routine on your calendar. If it lives only in a prompt file, you will skip it during a busy client week.
Connector
A connector is a link between your assistant and a tool you already use, such as mail, a calendar, or a folder of notes.
You can run every role by pasting text in and copying the draft out. A connector is optional. Add one only after the paste routine is already useful.
If a connector can send mail, publish a post, or move money, turn that permission off. The agent drafts. You send.
Approval gate
An approval gate is a written stop. The agent finishes the draft and waits. You decide what goes out.
Put the gate in the persona in plain language. Name what the agent may draft. Name what only you may send, publish, or pay.
A gate works if you actually stop. If you send a draft without reading it, the gate is only a sentence in a file.
Agent persona
An agent persona is a short brief for one role. It names the job, the reader, the tone you already use, and the approval gate.
Keep it to a page or less. Include three examples of work you were willing to send. The examples teach the voice better than a list of adjectives.
When a draft keeps missing, change the persona or replace an example. Do that on purpose during the weekly upkeep check, not in the middle of a client reply.
Answer engine optimization
Answer engine optimization is the work of making a page easy for an AI answer engine to quote: a direct answer first, clear questions as headings, and matching structured data.
ChatGPT, Claude, Perplexity, and Google AI Overviews cite pages they can parse. A guide that opens with the answer, uses question headings, and publishes the same text as markdown is easier to cite than a page that only sells.
The guides on this site are written that way. The sales pages stay short. The teaching lives in the guides, the glossary, and /llms.txt.